Omar Fawzi (عمر فوزي) is a Senior Art Director at PCG Holding and the founder of Omar Studio. With 10+ years of creative leadership, 100+ brands and organizations and 2,500+ projects across Saudi Arabia, Egypt, Qatar and the UAE, he leads brand identities, integrated advertising campaigns, broadcast design and government communication. Previously at Al Jazeera Media Network (FIFA World Cup Qatar 2022, U.S. Elections 2024) and Almatar.
عمر فوزي — مدير فني أول (Senior Art Director) في PCG القابضة بالرياض ومؤسس Omar Studio. خبرة أكثر من 10 سنوات في الهويات البصرية والحملات الإعلانية وتصميم البث التلفزيوني والتواصل الحكومي.
Al Jazeera · Full Tournament Coverage — Covering the FIFA World Cup Qatar 2022 required a flexible visual system capable of supporting continuous editorial production before and throughout the tournament.
Al Jazeera · Full Election Coverage — Covering the U.S.
Al Jazeera · Real Time Editorial Coverage — Covering the war in Gaza and the rapidly developing regional news required continuous visual production within an extremely sensitive and high pressure editorial environment.
Saudi Broadcasting Authority · Visual Refresh — Saudi Television had maintained the same visual language for several years, creating a clear need for a modern broadcast identity aligned with the evolution of Saudi media and contemporary viewing experiences.
Integrated Communication Projects — The projects required a unified creative direction across a wide range of government communication outputs, including outdoor campaigns, social media content, reports, publications, and public awareness materials.
Visual Guidelines — The National Center for Environmental Compliance required a unified visual system for its social media communication, capable of supporting environmental awareness, institutional updates, national occasions, and seasonal campaigns.
Infographics & Social Media — The Transport General Authority required diverse visual communication across campaigns, social media, and infographic content covering services, regulations, initiatives, statistics, and public awareness topics.
Campaigns, Video & Events — SME Bank required a comprehensive visual communication system capable of supporting a wide range of campaigns, services, initiatives, events, and digital content across multiple platforms.
Campaigns & Institutional Communication — This selection brings together government and institutional projects delivered through PCG Holding for entities and national initiatives including the Water Innovation Institute, Wateera, Miahthon, Riyadh Economic Forum, the Film Commission, and other Saudi organizations.
The Roll That Stopped the Scroll — Al Tazaj launched a digital campaign to introduce its Crispy Roll Pizza to a younger, highly digital audience, with a primary focus on Gen Z and short form content platforms.
Gen Z Product Communication — Al Tazaj required a distinctive campaign to promote its Crispy Roll product and build stronger engagement with Gen Z audiences across social media, digital platforms, and outdoor advertising.
From Pre Launch to Market Leadership — I joined Almatar before its official launch and remained part of its creative journey for nearly six years, contributing to the brand as it evolved from an emerging travel application into one of Saudi Arabia’s leading digital travel platforms.
Multi Brand Campaigns & Content — Aljomaih Automotive required continuous creative communication across a diverse portfolio of automotive brands, including Chevrolet, Cadillac, GAC, and GMC.
Integrated Campaigns — This selection brings together commercial and corporate projects developed through Omar Studio for brands across different industries, markets, and communication objectives.
Seasonal Visual Identity — My work with Al Adalah Club developed into a long term creative relationship across multiple football seasons, covering the club’s visual communication across matchdays, campaigns, announcements, national occasions, and daily social media content.
Clubs, Campaigns & Sponsorship — This selection brings together sports projects developed across different stages of my career, covering football clubs, brand sponsorships, matchday communication, seasonal campaigns, and fan focused digital content.
Brand Identities & Visual Systems — This selection brings together branding and visual identity projects developed across different stages of my career, from my early years as a designer to leading complete identity projects as an Art Director and Creative Lead.
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