01 The challenge
Covering the U.S. Presidential Elections required a flexible visual system capable of communicating complex political information with speed, clarity, and accuracy.
02 The approach
As Senior Graphic Designer and Project Creative Lead, I contributed to establishing the overall visual direction and developing a scalable system for the complete election coverage. The project involved continuous content production across candidate profiles, electoral maps, opinion polls, key states, live results, breaking news, explainers, and video content.