What’s included
- Channel identity
Idents, bumpers and the look that makes a channel recognisable.
- On-air graphics
Lower thirds, straps, backshots and promos.
- Now / Next / Later
Programme-navigation systems viewers read in a second.
- Live-coverage systems
Templates for elections, tournaments and breaking news.
- Data & maps
Results, maps and timelines that stay clear and neutral.
- Social cut-downs
The same system adapted for digital and social platforms.
Selected work
Broadcast & MediaSTV Rebranding
Broadcast & MediaFIFA World Cup Qatar 2022
Broadcast & MediaU.S. Presidential Elections 2024
Broadcast & MediaGaza War & Breaking NewsHow I work
- Listen
One call to understand the business — not just the brief.
- Strategy first
Audience, message and one idea worth owning.
- Direction
Two or three creative routes, each with a reason.
- Craft
A scalable system: templates, grids, motion rules, guidelines.
- Deliver & support
Files your team can actually use, and support after launch.
Common questions
Have you worked on a full channel rebrand?
Yes. I was Art Director and Project Creative Lead on the Saudi Television visual refresh for the Saudi Broadcasting Authority, covering idents, transitions, backshots, promos, lower thirds and the Now/Next/Later system.
Do you design for live news coverage?
Yes. At Al Jazeera I designed real-time editorial graphics, maps, timelines and video for major news events.
Can the system be used by an in-house team?
That is the goal: every system is delivered as templates and rules an in-house broadcast team can run daily.
Do you also cover social media for broadcasters?
Yes. Live-coverage systems are designed to work on air and on social at the same time.