01 The challenge
Saudi Television had maintained the same visual language for several years, creating a clear need for a modern broadcast identity aligned with the evolution of Saudi media and contemporary viewing experiences.
02 The approach
As Art Director and Project Creative Lead, I developed and presented multiple creative directions exploring how the channel could evolve visually while maintaining its credibility and familiar identity. The project involved rethinking the channel’s complete visual system, including idents, transitions, backshots, promotional graphics, lower thirds, and the Now, Next & Later system.