Omar Fawzi العربيةTalk on WhatsApp ↗

SAService

Brand Identity Design in Saudi Arabia

Identities and visual systems for new brands and rebrands

Based in
Riyadh, Saudi Arabia
Experience
10+ years · 100+ brands
Languages
Arabic · English
Markets
KSA · Egypt · Qatar · UAE

A brand identity is more than a logo — it is the system that lets every team produce work that looks and sounds like one brand. I design identities for startups, corporations, government initiatives, media, hospitality and sports, in Arabic and English, from the first strategy conversation to the final guidelines.

What’s included

Selected work

Selected Branding Work · Omar FawziBrand IdentitiesSelected Branding WorkSTV Rebranding · Omar FawziBroadcast & MediaSTV RebrandingAl Adalah Club · Omar FawziSports & ClubsAl Adalah ClubNCEC Social Media & Campaigns · Omar FawziGovernmentNCEC Social Media & CampaignsSelected Government Projects · Omar FawziGovernmentSelected Government ProjectsAlmatar Brand Growth Journey · Omar FawziCommercial & CorporateAlmatar Brand Growth Journey

How I work

  1. Listen

    One call to understand the business — not just the brief.

  2. Strategy first

    Audience, message and one idea worth owning.

  3. Direction

    Two or three creative routes, each with a reason.

  4. Craft

    A scalable system: templates, grids, motion rules, guidelines.

  5. Deliver & support

    Files your team can actually use, and support after launch.

Common questions

How long does a brand identity project take?

It depends on scope — a focused identity and a full system with guidelines are very different projects. The timeline is agreed after the brief.

Do you design Arabic logos and typography?

Yes. Every identity is designed bilingually, so the Arabic and English versions feel like one brand.

Can you refresh our existing identity instead of starting over?

Yes. Many projects are evolutions: keeping the recognisable parts of a brand and modernising the rest, as with the Saudi Television refresh.

What do I receive at the end?

Logo files in every format, colour and type specifications, templates for your key touchpoints, and brand guidelines.

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