01 The challenge
My work with Al Adalah Club developed into a long term creative relationship across multiple football seasons, covering the club’s visual communication across matchdays, campaigns, announcements, national occasions, and daily social media content.
02 The approach
As Creative & Art Director, I led a team of designers and the club’s creative direction and shaped the visual language for each season, from the overall seasonal direction to individual campaigns and real time match communication. I developed flexible visual systems that could adapt across match posters, player announcements, results, statistics, national campaigns, social media, video, and motion content while maintaining a distinctive club identity.