01 The challenge
This selection brings together sports projects developed across different stages of my career, covering football clubs, brand sponsorships, matchday communication, seasonal campaigns, and fan focused digital content.
02 The approach
Across these projects, I shaped creative directions around the personality, history, audience, and competitive positioning of each club or brand. The approach combined strong sports storytelling, dynamic key visuals, photography and image direction, adaptable matchday systems, campaign concepts, and real time content designed for fast production across social media, digital, video, and motion.