01 The challenge
I joined Almatar before its official launch and remained part of its creative journey for nearly six years, contributing to the brand as it evolved from an emerging travel application into one of Saudi Arabia’s leading digital travel platforms.
02 The approach
My role grew from designer to Creative & Art Director, leading a team of designers and contributing to different stages of the brand’s growth while developing a deep understanding of its identity, audience, and commercial objectives. During this period, the business, product, audience, and communication needs expanded significantly.