01 The challenge
Covering the FIFA World Cup Qatar 2022 required a flexible visual system capable of supporting continuous editorial production before and throughout the tournament. The project involved a high volume of content across live matches, breaking news, results, statistics, player stories, and video, all produced within extremely limited timelines.
02 The approach
As Senior Graphic Designer and Project Creative Lead, I helped establish the overall creative direction and build a scalable visual system before the tournament began. The system included flexible layouts, adaptable templates, image treatments, and motion principles that could be applied across social media, editorial graphics, and video content.