01 The challenge
SME Bank required a comprehensive visual communication system capable of supporting a wide range of campaigns, services, initiatives, events, and digital content across multiple platforms. The work included social media communication, campaign visuals, TikTok and short form videos, event identities, large format screens, motion content, and promotional materials.
02 The approach
As Art Director and Project Creative Lead, I shaped the creative direction and developed flexible visual systems that could adapt across campaigns, social platforms, video content, events, and digital screens.