01 The challenge
The Transport General Authority required diverse visual communication across campaigns, social media, and infographic content covering services, regulations, initiatives, statistics, and public awareness topics. The main requirement was to transform detailed and sometimes complex information into clear, accessible, and visually engaging content for different audiences and digital platforms.
02 The approach
As Art Director and Project Creative Lead, I shaped the visual direction for multiple campaigns and developed flexible systems for social media and infographic content. The approach combined strong campaign concepts, structured layouts, clear information hierarchy, iconography, and simplified data visualization to communicate key messages effectively.