01 The challenge
Al Tazaj launched a digital campaign to introduce its Crispy Roll Pizza to a younger, highly digital audience, with a primary focus on Gen Z and short form content platforms.
02 The approach
As Art Director and Project Creative Lead, I developed the campaign direction around the concept “The Roll That Stopped the Scroll.” The campaign needed to communicate the product’s distinctive shape, crunch, cheese pull, and appetite appeal within the first few seconds of every piece of content.